SEO. ROI. Adwords. Bounce rate. Social Networking. Target audience. Page views. E-Marketing campaigns. There are so many different aspects to online marketing now that it can be impossible to keep track of it all. How do you know if you are remembering everything? How do you make sure? Let UMA bring together all of the latest advances in digital marketing to help give you a unified online presence.
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Finally an email marketer that doesn't bite you in the assests! // It's not just an email marketer, it's a tool that enables us to assist you in getting the results your looking for.
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UMA Email Marketer
UMA Email Marketer Overview
Ever feel like you spend your entire day returning emails or trying to get a message out to a group of customers? The UMA Email Marketer makes company newsletters, updates, and promotional emails a breeze with powerful tools that will help you streamline your communication, leaving you more time to invest in individual client relationships that truly matter. Enjoy the same powerful features that many fortune 500 companies and small-businesses rely on each day. Automated subscription forms, email campaigns, and other marketing tools can allow you to do one-time setups that will pay marketing dividends for years to come. It's like having a 24/7/365 sales force working for you.
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UMA Email Marketer
Dashboard
The UMA Email Marketer is a true all-in-one communications platform and includes everything you need to create, send and track professional HTML emails, autoresponders, surveys, contacts and more. This feature rich email marketing software was implemented specifically for our customers and their needs. The dashboard is an overview of your account, which you'll be able to use to quickly see the analytics of your customers emails responses, signups, and shortcuts to the most common actions—bringing it to one place makes your time more effecient.
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UMA Email Marketer
Contact Lists
Not only does the UMA Email Marketer give you the ability to create unlimited email lists and signup forms, but it also gives you the ability to personalize your emails based on the information you collect. Wouldn't it be nice to send your customers an email greeting them by name in the email and subject line? Well with the UMA Email Marketer it's as easy as 1, 2, 3! Maybe you need to setup a contact list for a particular event or giveaway, no problem, you can create one list or tens of thousands of lists at no additional cost. Also, you can export your lists to CSV or XLS files for your direct mailing campaigns.
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UMA Email Marketer
Email Campaigns
With email campaigns it's easy to quickly generate custom emails to individual lists or multiple lists within your account. You'll be able to specify if the email will be full HTML in all it's glory with images and clean presentation or a simple text email. With Automatic Inbox Preview you'll be able to see what your emails will look like in every major email program, both software and web based. With the Built-In Spam Checking your email is analyzed for known spam keywords and the spam report shows you exactly what needs to be changed, ensuring your email is delivered to as many of your subscriber's inboxes (and not junk mail folder) as possible.
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UMA Email Marketer
Statistics
You've created and sent the perfect email campaign, but how many people opened it and when? The UMA Email Marketer tells you this and more. From the statistics tab you can see exactly who opened your email and when. View the data as a visually appealing bar chart or as a data table with more detail. You can view the open rate report for the last 7 days, last 30 days, last year or even a custom date range. See which links were clicked, by who and when. Your sales team can follow up with leads who've shown interest in your products by clicking a link in your email. Talk about making contact at the right time!
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UMA Email Marketer
Autoresponders & Triggers
Put your follow up tasks on autopilot with autoresponders and triggers. Send birthday and anniversary reminder or promotion emails, move contacts between lists when they open your email or click a link and a whole lot more! With triggers you can: send recurring emails based on a date such as a birthday, add contacts to new lists based on events (such as opening an email or clicking a specific link), remove contacts from the list they are on based on an event, add/remove a contact from a list on a date in the future and so much more. It's almost limitless.
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UMA Email Marketer
Advanced Marketing
With advanced marketing you'll have access to features like, Automatic Event Logging. Every time a contact in your list receives and opens an email campaign or autoresponder, or when they click a link in your email, that action is logged automatically under their contact profile. You can see a complete history of every email they've received, which links they clicked and when they opened your emails. The UMA Email Marketer has full support for your Google calendar. Easily add follow up reminders to your Google Calendar simply by clicking the "Add to Google Calendar" icon next to any date field when editing a contact's details. Plus a whole lot more!
What does it cost? $35/month
Unlimited Subscribers
Unlimited Contact Lists
Unlimited Emails & Campaigns
Why do I even need an Email Marketer?
- Personalize your customer relations. Studies have shown that people respond better to emails that actually address them via their first name. UMA Email Marketer allows you to capture your subscribers first name, last name, age, salary or any other custom field you can imagine, when they signup to your mailing list. You can then use these fields in your email to deliver personalized content.
- Send any type of email communication. Newsletters, special offers, follow-up emails, member notices, customer service announcements, affiliate emails, invitations — anything!
- Improve sales and increase revenue. Selling a product or service from your website? Why not use UMA Email Marketer to send a series of follow-up autoresponders to your potential customers after they signup for your newsletter? You could send them a free whitepaper, more information on your products, or even a "subscriber-only" discount. Your imagination and creativity really are the only limits!
- Build trust with your subscribers. One of the most import steps in the buying process is to establish trust with your visitors. By starting your own weekly or monthly newsletter, you're establishing your website as a credible source of information, which helps your visitors build up their trust in you.
- Unlimited number of subscribers and lists. Create hundreds or even thousands of mailing lists and either import your existing subscribers or use UMA Email Marketer to automatically create a subscription form for your web site.
Why should I choose the UMA Email Marketer?
Unlike MailChimp, Constant Contact, iContact and many more we offer a truly unlimited system. No matter how many lists you create, subscriber you get, or emails you send out, it's the same low monthly fee. This is good news for you as a small business owner because it's something you can budget, finally, something you can count on. We're a small business, serving small businesses—it doesn't get any better than that.
Versatility and Freedom
The UMA Email Marketer like our other products and services offer versatility and freedom. We greatly enjoy giving our customers solutions that allow them to stand on their own two feet and succeed. In a growing market of dependency and ever-changing technology developments, UMA commits to harnessing the power of these tools for you our customer and to offer you the very best solutions, which you cannot find anywhere else.
Attract + Convert = Growth
Are you harnessing the power of the email marketing to see explosive growth for your business? Here at United Media Associates, we strive to give our clients results. Results that attract the customers that you want and convert them to sales and growth for your company. Any email marketer can send emails, the UMA Email Marketer get results and grows your bottom line.
"Email Marketing is an essential part of communicating with your customers, potential customers and growing your business daily."
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Search Engine Optimization and Advertising. // Let's face it – you want a website that isn't just beautiful and very functional, you need a website that gets results.
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Website Conversion Optimization Services
It all comes down to the bottom line — to delivering a high ROI. And that means turning visitors into sales. Conversion rate optimization is the process of fine-tuning a website to lower the bounce rate and more effectively lead a visitor to the action you want them to take. By increasing your conversion rate, UMA will help you, simply, make more money.
Metrics Analysis (Analytics)
Understanding what is happening on your website is crucial to improving the performance of your marketing campaigns. We conduct an in-depth study of user behavior, which analyzes how visitors arrived on the site, what pages they viewed and why they did or did not complete a transaction. This is the first step in optimizing your site to increase website revenue, and this is process is called conversion optimization.
Usability Analysis
How do users perceive your site? We conduct a detailed study of user behavior on a website from the customer’s point of view. A usability analysis reveals any problems with the design, layout, copy or technical structure of a website to eliminate any potential obstacles.
Landing Page Optimization
Landing pages are often the first thing your potential customers will see. We optimized them to make sure your landing page conversion rate numbers significantly increase. We can build landing pages that engage your customers and give them a reason to delve further into the website or complete a transaction.
Sales Funnel Optimization
Not all Web traffic is the same. We can develop a website that will qualify or disqualify leads based on specific criteria. A good sales funnel will take customers from general interest in the product or service to a closed deal or transaction, while simultaneously eliminating those visitors who are less likely to convert.
Multivariate Testing and A/B Testing
Testing reveals which strategies are generating the best results. Small changes can make a big difference, and this can ensure everything is targeted correctly. We can set up A/B or multivariate testing to find out what is working and what will work even better.
Website Optimization/Maintenance
Strict website maintenance can correct issues like outdated content, broken links and other issues that turn away potential customers. We will fine tune your calls-to-action, streamline forms or other elements with which users interact, and add new, optimized content.
Reporting/Key Performance Indicators (KPIs)
At UMA, we believe in being completely transparent about our processes. We provide a detailed account of your website’s key performance indicators so you can easily see how our conversion rate optimization strategies have affected your website.
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Pay Per Click (PPC)
Social media marketing has given businesses the opportunity to connect with their clients like never before. Whether you are building a community to support your customers or running a blog to keep the public informed, social media services can position your company at the forefront of this marketing opportunity.
Sites like Facebook and Twitter continue to evolve, and there are many ways a company can employ them to deliver a message, manage your reputation, or encourage brand loyalty. We have the knowledge and experience necessary to help you combine social media, SEO and other strategies to present the best image possible and help clients become a real part of your community.
Profile Management
We will create and assist you in managing a profile on multiple social media sites (LinkedIn, Facebook, Twitter, etc.) to connect with the target community in different ways. We can also help you develop a reputation on those sites as a valuable member of the community.
Training
We provide the training and education needed to help you make the most of social media. We will help you understand the different ways you can take advantage of various social marketing venues and learn how to work closely with your community.
Content Development/Copywriting
A winning content strategy is extremely beneficial in a social media campaign. Our copywriters produce professional, unique content that maintains a clear marketing message across all your social media endeavors. Social marketing requires strong content and we will help you do it right.
Blog Marketing
Both search engines and customers love blogs. You can provide your customers with news, tips and commentary while feeding the search engines a continual stream of fresh content. We can help you produce quality content on a regular basis that will attract visitors and links to your website.
Social Media App Development
We can design and develop social media applications that are specific to your business or industry. As the social marketing industry continues to expand, there will be opportunities for innovative applications that will further develop your community of loyal customers.
Multivariate Testing
Not every company can use every avenue of social media marketing. We will discover which aspects of social media will connect with your community and draw the most traffic. Multivariate testing is the best way to find out what is working and what is not. These tests make it possible to fully optimize your social media campaign.
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Search Engine Optimization
Every day, millions will use search engines to find products or services. 90% of those people will click links on the first page of the search results. Is your site on that first page? Are your competitors?
That’s why we’re here: to get you to the first page so you can experience a flood of new – buying – visitors to your site. Our search engine optimization services are based on years of research and experience, and we continue to improve our techniques and tools to stay ahead of each and every change in the search engines. Our team of SEO experts will position your site where it can generate the kind of traffic that will convert to paying customers. Our SEO strategies are based on:
Keyword Research
Our search engine marketing services start with identifying the keywords your target audience uses when searching for your products or services. It is a crucial step of the optimization process. You have to reach the right audience to generate a high return on investment. We can help you choose the best keywords based on search frequency and relevance to your website. Carefully targeting your campaign from the start will lead to greater success down the road.
Competitive Analysis
The Internet is an extremely competitive marketplace. There are other companies targeting your keywords and reaching your potential customers. Analyzing your competition’s online strengths and weaknesses can reveal opportunities for you. Our professional team will take an in-depth look at the competitive marketplace for your chosen keywords and help you develop the strategies to reach the top and stay there.
Link Building
Building relevant links from other websites is an intricate process. We employ a wide range of methods and techniques to attract valuable links, and the right links, to build your rankings. We work to build a well-rounded link portfolio that includes many kinds of links and opportunities to help you compete. Relevant, high-quality links are one of the most important factors in determining how well a website will rank in the search engines. Building relevant links from other websites is an intricate process that requires time and patience.
Website optimization Services and Content Development/Copywriting
A winning content strategy is extremely important to online success. Search engines index new and unique content, which means there is a lot of SEO value to optimize your Web copy. However, the final product needs to be more than just content for search engines. Good copywriting will not only help to increase your rankings, but aids in converting your visitors to paying customers. Our writers produce professional, unique content that delivers a clear and optimized marketing message to both search engines and users.
Online Public Relations/Press Release Optimization
Newsworthy items can spread extremely fast over the Internet, and you can easily target the audience that is interested in your message. Online PR is an efficient and less expensive route than traditional public relations. Online press releases also add SEO and website optimization benefits by sending traffic and links back to your site. We can help you announce new developments in your company and make the most of the SEO and PR benefits.
Local Search Optimization
A local search typically includes a location modifier on a keyword and is used by customers seeking a business or product in their area. When these types of searches are performed, the search engines will often pull a geographic map of local business listings with important contact and directional information. UMA will help you optimize your local business listings for these geographically focused searches. Local search advertising specifically targets local consumers ready to buy a certain product or service. A higher percentage of these customers will purchase once they’ve found the locations where they can do business near them.
Shopping Search
We will help you target users who go online to compare products from different vendors, or search for an online store or product by category. By ranking well in these searches, your customers can find and buy your products with just a couple of clicks.
Web Marketing Analytics
Search marketing campaigns should be by closely and regularly analyzed. We will set up analytics reporting on your site and then offer professional consultation and recommendations on how to take advantage of the data. We examine all the relevant metrics and data related to your site visitors to determine what keywords and search engines are driving the most traffic, and what changes need to be made to your site to increase relevant traffic and conversions.
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Social Media/Networking
Social media marketing has given businesses the opportunity to connect with their clients like never before. Whether you are building a community to support your customers or running a blog to keep the public informed, social media services can position your company at the forefront of this marketing opportunity.
Sites like Facebook and Twitter continue to evolve, and there are many ways a company can employ them to deliver a message, manage your reputation, or encourage brand loyalty. We have the knowledge and experience necessary to help you combine social media, SEO and other strategies to present the best image possible and help clients become a real part of your community.
Profile Management
We will create and assist you in managing a profile on multiple social media sites (LinkedIn, Facebook, Twitter, etc.) to connect with the target community in different ways. We can also help you develop a reputation on those sites as a valuable member of the community.
Training
We provide the training and education needed to help you make the most of social media. We will help you understand the different ways you can take advantage of various social marketing venues and learn how to work closely with your community.
Content Development/Copywriting
A winning content strategy is extremely beneficial in a social media campaign. Our copywriters produce professional, unique content that maintains a clear marketing message across all your social media endeavors. Social marketing requires strong content and we will help you do it right.
Blog Marketing
Both search engines and customers love blogs. You can provide your customers with news, tips and commentary while feeding the search engines a continual stream of fresh content. We can help you produce quality content on a regular basis that will attract visitors and links to your website.
Social Media App Development
We can design and develop social media applications that are specific to your business or industry. As the social marketing industry continues to expand, there will be opportunities for innovative applications that will further develop your community of loyal customers.
Multivariate Testing
Not every company can use every avenue of social media marketing. We will discover which aspects of social media will connect with your community and draw the most traffic. Multivariate testing is the best way to find out what is working and what is not. These tests make it possible to fully optimize your social media campaign.
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SEO Optimized Websites
Your SEO efforts are only as good as the limits of your website platform. Our SEO friendly Web design services create sites that are appealing to both users and search engines. We make the right adjustments so the search engines can easily index your website, and our Web designers make sure the site is aesthetically appealing and converts traffic into sales.
Brand and Logo Development
Leveraging a superior brand promotes attention, loyalty and profits. Our specialists will increase your brand equity by ensuring it is positioned appropriately, distinguished from your competition, and memorable. View samples of our brand and logo development.
User-Interface (UI) & Usability Design
SEO-friendly Web design must also be user friendly. Our information architecture process will help you determine the objectives you would like your customers to reach on your site. Then, we evaluate your site from their point of view, analyzing what your clients would like to see, what goals they come to your site to accomplish. We strive for balance, putting your objectives into the site in the terms and framework the customer is looking for. We provide in-depth recommendations, both in terms of structure and technique, and implement the best calls to action to guide customers to site objectives.
Search-friendly Web Design
Our experienced SEO website design professionals understand both design and how the search engines work. They specialize in search engine friendly Web design strategies that look beautiful and help sites rank well in the search engines. View samples of our search-friendly web design.
XHTML/CSS
We can code, build and deploy superior cutting-edge websites drawing from time-tested “best practice” methodologies, which include usability, compatibility and search engine optimization.
CMS Setup and Training
We can help you get started with a CMS platform for your website or blog. WordPress focuses on aesthetics, Web standards and usability. It allows design flexibility and creates the best possible user experience in a search-friendly manner. Once you get started, you can quickly and easily add new content to keep people and search engines coming back often.
Application Development/Integration
We can design, develop, deploy and/or integrate a range of software into a website. Whatever your individual needs may be, we can help you build an innovative and useful website.
Ecommerce (Shopping Cart) Implementation
Customers expect you to offer a secure and reliable system to conduct business. We can help you add or upgrade your shopping cart to deliver highly-secure, deeply trackable, and convenient transactions.
Social Media App Development
The Web is going social. Are you part of the trend? We will help you design and develop applications, tools, games and widgets for social networking sites specific to your business or industry.
Content Development/Copywriting
A content strategy is extremely important when you are creating a website. By creating new and unique content, you can optimize your site for the search engines and give your customers something worth reading. Our writers can produce professional, unique content that delivers a clear and optimized marketing message.
Website Maintenance
We will help you systematically upgrade and enhance your website’s functionality, design and content over time to steadily improve key performance indicators. To achieve and maintain high rankings, it is important to keep your website interesting, fresh and in working order.
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Web Advertising
Coming soon!
"SEO and online marketing can mean the difference between becoming a somewhat profitable company or becoming an enormously profitable company."
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