United Media Associates, LLC.

Imagine delivering a customized edition of your e-commerce website, specifically tailored to the iPhone and mobile devices… now you can! Many sites like amazon.com, ebay.com and facebook, are all delivering mobile editions of their websites. Now you can too!

Today Varien announced a theme for Magento tailored specifically for the iPhone. See just how easy customers will find shopping directly from their iPhone:

How exactly does this work? With the release of Magento 1.1 due out very soon, comes a new feature where Magento will auto-detect the iPhone user-agent and apply the iPhone specific theme for that visitor. This allows you to have a standard Magento theme for your normal browser visitors as well as the new iPhone optimized website theme for your mobile visitors.

Use of mobile devices for web browsing is exploding. E-tailers are quickly discovering the increased conversions that a mobile-targeted online experience can yield. Take a look at these recently posted findings by Nielsen Mobile (part of The Nielsen Company) as reported by Internet Retailer:

“Nielsen Mobile reports 9.16 million U.S. mobile phone users, 3.6% of the total 254.5 million, have used their phones to pay for goods and services, through avenues including wireless carrier portals, m-commerce sites and text messages. What’s more, 49% of the 94 million mobile phone users with data service—the ability to access the Internet from a mobile device—expect to participate in mobile commerce in the future … Already millions of mobile users are logging on to their favorite retailers over the phone and purchasing items. With the success of m-commerce sites like Amazon.com, which more than 2 million people have visited, and eBay, which more than 3 million have visited, this shows a critical mass that represents a real opportunity for retailers.”

As e-commerce sales continue to rise, contact United Media Associates to learn how you can grow your market share by making your e-commerce store available to the growing mobile web crowd.

Does your current business offer products in more than one core category? For example, a retail site selling sporting goods, games, and toys? Have you maximized your visibility to search engines for each of these specific categories of products?

We all know that search engines are increasingly focused on content – not just any content, but good content, relavent content. Depending on the specifics of what you’re trying to sell, in many cases it can be much more beneficial to launch and operate several highly focused e-commerce sites – each narrowly focused on a specific category of products. This approach allows search engines such as Google to really hone in and closely associate your site with the products offered for better listings when people search for terms related to those categories, instead of only loosely identifying your site with several relatively unrelated categories.

See the following video interview from Internet Retailer 2008, where Roy Rubin, CEO of Varien explains the benefits of multi-store retailing, and how Magento fits into the picture:

While setting up and operating just one e-commerce store seems daunting enough, fear not! The Magento e-commerce application greatly eases the burden of operating multiple stores – all from one single setup.

If you are interested in expanding your business and effectively leveraging multiple e-commerce storefronts to increase sales, contact United Media Associates. We’re skilled and experienced in walking you through the whole process – from correctly analyzing your current markets, to planning and executing a highly-effective advertising campaign, and setting up and operating an effective, customized Magento e-commerce platform.

United Media Associates teams with Varien to provide new open-source solution to clients. In an effort to further bolster its ability to meet ever-changing business technology needs, United Media Associates has partnered with Varien, creator of the Magento e-commerce platform. UMA will serve as a provider for Magento, which was released on March 31.

Monett, Mo. (PRWEB) April 8, 2008 — In an effort to further bolster its ability to meet ever-changing business technology needs, United Media Associates has partnered with Varien, creator of the Magento e-commerce platform. UMA will serve as a provider for Magento, which was released on March 31.

“Finding an effective e-commerce solution has proven to be quite a challenge for our clients,” said Tim Zeimann, co-founder and business manager of UMA. “Because Magento is so extremely robust and customizable, we’re confident that we’ll be able to deliver the very best customized e-commerce solutions for our clients.”

“We are excited to have UMA on board with the Partner Program,” added Roy Rubin, founder and CEO of Varien, “and look forward to the custom solutions they will begin providing for clients based on Magento.”

Magento is a new open-source e-commerce solution designed for clients who want unprecedented control and flexibility over their store and the platform it is built on. It boasts a feature set geared toward helping businesses set themselves apart, including one-page checkout, product comparison tools and multi-address shipping. Magento is also integration friendly, offering clients the freedom to work with whatever third-party solutions they choose.

Varien offers full support for Magento, even internationally, to protect its clients. The open-source e-commerce development and consulting firm aims to create engaging online stores and innovative shopping experiences, while helping to increase conversions. The company views the release of Magento as the latest step toward embracing the constantly evolving technologies and trends that always lie just around the corner in the e-commerce world.

United Media Associates, located in Monett, Mo., specializes in the design, development and implementation of Web sites, dynamic scripting and database integration. UMA relies on skilled, independent media professionals who team up to design and implement comprehensive Internet solutions for clients, based on budget and needs. From discovery to deployment, United Media Associates streamlines approaches to new media and technologies.

For additional information about this press release, please contact Matt Blackwell at matt@umassociates.com or 405.240.9080. To learn more about United Media Associates visit http://umassociates.com or call 405.240.9080.

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Link to complete Press Release.