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Mar

30

Six Stages of a Successful Website Project

Posted by admin | Posted in Web Development | Posted on 30-03-2008

  1. Discovery. The first and most important step in the process is the planning and discovery phase. This is when we find out what you want—and what features will help your business grow the most. We will need to determine the following:
    • What are your objectives for this project?
    • Who is your audience and what are their expectations?
    • What actions do you want to inspire?
    • In what ways do you differ from your competition?
  2. Contract Proposal. After determining your needs and evaluating how we will meet them, we will provide you with a contract proposal detailing our solutions. The proposal will also include an estimated time/cost breakdown, and recommended SUREclient Workgroup hosting platform for your site.
  3. Contract, Initial Payment, and Content. After we receive the signed contract agreement and initial project deposit, we will begin developing your website. At this point, we will need you to send any text, photos or additional media that you would like included on your site. After work has begun, we will send you monthly invoices until the project is completed, at which time we will bill you for the balance of the project cost.
  4. Implementation. Next, we begin the Implementation phase of your project. In this phase we design and develop the complete site. We will then upload the site to a temporary staged URL for your review and approval. Simultaneously, we will thoroughly test the site to assure that it meets our stringent quality assurance standards for a flawless user experience.
  5. Deployment. Once you are totally satisfied with your site, we will launch it live on the Internet. At project completion, we will invoice you for the balance of the development cost.
  6. Website Promotion. After launching your new website, we will promote your site by generating effective description and keyword tags and submitting the site with major search engines and directories. In keeping with your specific business goals, we can also begin a robust Search Engine Marketing Campaign which can include an organic Search Engine Optimization campaign and/or a Pay-per-Click search campaign to generate high search engine rankings and a steadily increasing flow of targeted prospective buyers to your site.
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Mar

05

Six Mistakes to Avoid With Your Site Visitors

Posted by admin | Posted in Internet Marketing | Posted on 05-03-2008

  1. Don’t bore them with ho-hum writing that has all the appeal and charm of a technical manual. Remember, the heart of selling is the transference of enthusiasm.
  2. Don’t confuse them with awkward writing that jumps around from one subject to another, and fails to communicate important information, stimulate interest, or close the sale.
  3. Don’t underestimate them by thinking they won’t read longer text. Your site must be written and designed to appeal to two types of buyers: a) Impulse buyers who act quickly on limited facts, and b) Thoughtful buyers who require a lot of information about your product or service before they decide to buy. Content must be organized to be quickly scanned by the impulse buyer and reviewed in greater depth by the slower decision maker.
  4. Don’t assume that prospects will stay and buy just because they have landed on your site. You have to grab their attention fast and keep them interested long enough to make the sale.
  5. Don’t ignore the fact that your prospects have to be thoroughly convinced that you are the best company for them. Your site must create a persuasive sales presentation that helps them make that important leap of faith so that they feel safe buying from you.
  6. Don’t forget that when prospects come to your site and find content filled with confusing phrases, obvious grammatical errors and misspelled words, they will begin to have doubts about the professionalism of your company and the quality of your products and services. Before you know it, they will be on your competitor’s site.
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